2015 seems to spread the word, called 10 Taobao nine brush. The purpose is to make a simple and crude explosion models. Now, we began to re-comprehend additional sentence in ten brush 9 arrested. For this reason a large number of businesses decline. May now be a lot of people are confused Taobao one thing, there is no scalping is so difficult to remove scalping What can we do? Xi Cheng consulting, focused on providing e-commerce training and one on one counseling, consulting service providers, China's most landing electricity providers and training institutions, learn more, please search for "Xi Cheng" or micro-channel xicheng-edu! In fact, the real center of gravity Taobao have been forgotten by everyone, so that forgetting can only be described as "selective forgetting" is not we do not want to do, but to do the discovery efficiency is not high, the cycle is too long, so select " real-time "the effect of scalping, which is a result of short-term considerations based on pay and benefits in equilibrium, when the balance of balance, we will be caught in the dilemma not know what to do. Do we now have this problem: 1, activity report is not on the (official events reported or not, little activity can not be on); 2, there is no flow (sales every day low); 3, the promotion only to see the money spent even do not go out much. The hatch finally, finally have returned to the shell feeling. So how to break the problem is that we should take into account. What is the nature Taobao is to do - make products, after the well is to make the brand a product. Now we all know that the 2015 Lynx increasingly focused brand, we can not advance the layout, but at least we must learn to catch not be eliminated. Natural selection, survival of the fittest. So do the brand is doing what? Start with the most basic start, do word, a picture. (Example: Aurora is essential) word we need to do? 1, we are doing what? First to be very clear that we know what to do, first determine a large category to understand a direction they do so. This certainly is a big categories according to their available resources to determine the reason for existing resources, and you compare it because "close" and the more controllable. 2. Study the competition 1) Characteristics competitors 'products or services, effects, etc. 2) competitors selling strategy 3) competitors advertising strategies 4) competitors' prices, quality 5) competing service system 3, the target Customer analysis 1) What is the effect of customer purchases 2) Where to buy, where to use 3) when to buy and when to use 4) purchase individually or together with others, 5) How often purchase 6) the future of this market how about a change will occur in accordance with the above rough analysis, we can determine ourselves a more accurate product positioning, and then combined to determine the characteristics of their products in our brand slogan. Photo and should express what? Do not have is promotional copy, copywriting promotional poster diagram rather than brand chart, brand FIG buyers only need to tell us what the product is, what our slogan is to make the product of tone, forcing grid. Perhaps you will say how to do the brand so easy, indeed, it says only a basic, fundamental, although not the most important but also the core, we can only do the most basic things can be done more smoothly important. Forced to make their own grid and high-profile, doing product development on the basis of the brand in order to better the reception for the audience. Find a point of access to their eyeballs up into the heart. 

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