"Luo Ji thinking" disband cause for regret, this will eventually dissolve from the media why? Shen did not want to mention sound good on the "dry start" very deadly. Xi Cheng consulting, focused on providing e-commerce training and one on one counseling, consulting service providers, China's most landing electricity providers and training institutions, learn more, please search for "Xi Cheng" or micro-channel xicheng-edu! Logical thinking as from the media, public opinion over the past year has been pushed as one of the most fire from the media, developed to the point where it is really amazing. "Luo Ji thinking" total play video on Youku has reached more than 7050 million, or micro-channel public number of subscriptions reached 1.1 million, the most eye-catching is the two membership recruitment, a total of nearly 30,000 members contributed nearly ten million yuan fee income, and someone gave "Luo Ji thinking" $ 100 million valuation. Since the media why this final dissolution? Shen sound from the reference to "Luo Ji thinking" five lessons of view, none of them want good on the "open dry" very deadly. Establish brand personality with charm is very good ideas, but do relatively simple popularity spread, and ultimately influence the realization is very difficult, since for most media, can not be copied, can not be long-lasting. Luo Ji thinking about the partner you want to break up the rumors become a reality today, I found three o'clock today, Shen sound in their own microblogging bursts of two microblogging: 1, thank you care about, and I was thinking Luo Ji Luo common independent new media company in which a project is created, because we support a team effort, only a year and a half alone two million micro-channel users, there are billions of people watched the video. Because of the future direction of their own ideas, Luo intentionally operate this project alone, many issues we are still eleven negotiation, everything will be to our customers and partners as the most important, everything will be polite and believed to have volume. 2, we have for the future of the content industry is still looking forward, we believe that the Internet can help feed more people have come to the fore interesting, we will explore new modes of cooperation. As long as the beginning of the heart has not changed, you can play all over again, this decade's Internet experiment is only just started. Thinking of Luo Ji also say to myself: well done, Mo worry. It is understood that their co-called independent new media company (Beijing) Information Technology Co., Ltd., Shanghai accounted for 82.45 percent sound, Luo Zhenyu accounting for 17.65%. It found that Shen sound especially the 13 years a microblogging top, from the micro-Bo, we can see that he believes that "the outbreak of the content industry is coming." However, in the traditional sense, such a share structure shows Luo Ji core content is a Luo Zhenyu thought to Shen sound working people, this seems to go against Luo fat "freedom to the free association", on the other hand Two people can not truly reflect the contribution of the company's development. No matter who, no thought of logical thinking would be so popular, as defined in the distribution of commercial interests rather vague, in fact, also the original share structure for today's split basis. People have changed, sigh sigh. Some time ago I read an article Shen sound, where it already has two broke shadow, especially recommend it to everyone to find out retrospective study. Shen sound: success, "Luo Ji thinking" five lessons "Luo Ji thinking", I do not speak today, mainly about the lessons. Throughout the course of the operation, we made a lot of mistakes, a lot of lessons I learned even more than the experience that we want to do the new media have a little help. One lesson: do APP clearly thought at the beginning of doing, "Luo Ji thinking", it proposes to do the APP, it was not as if this would not be called mobile Internet, right? So we put money do APP, looking for the best team to do this thing. But later we found that we each go one step further, the more that we do not need this stuff APP. Why? In fact, this is the user's decision. They want to get something in the micro channel all to complete, there is no reason to go to download a APP. Data show that the micro-channel and now we have occupied about 80% of the time to use the phone, while the vast majority of APP, even after downloads are rarely open. 2012 for us to do this, I think we do not want to know the logic behind the product, so do APP investments considered "sunk cost" of the. The only news we have, in addition to the original decision to do video, APP, also while doing micro letter in the public account. From now it appears that in addition to Youku video, micro-channel public accounts has become a "Luo Ji thinking," the other one leg. Maybe in the future we may also do APP, website or anything else to do, but we will not just be the contents of the "Luo Ji thinking" talk show moved to APP directly above. Many traditional media do APP The failure is simply the content of newspapers or magazines on the go directly moved APP. Why should users care about them? There is no reason! Lesson two: do not understand the logic of cooperation from the media platform has a lot of platforms, such as Baidu, Tencent, Sohu and others have internet. I think these platforms have been very, very mature. I do not think that there is no shame attached to those platforms, but you never just go with someone a platform binding. The second lesson has a relationship with the platform. We found that when working with the platform, because you are not platform, "son", so you indifferent. It can give you some support, it is because you brought him value. I think this is not jealous, to have a grateful heart, thanks to the platform to give us support and encouragement. There are some, we feel ourselves have done OK, we put ads in the video inside this thing suddenly becomes serious. Because we work with is the content sector, but in a stronger platform for business advertising departments, in fact, doing so is in breach of their interests, which led to the suspension of cooperation, suspended. Then we discuss, we should not leave this platform to cooperate with other platforms. But you will find, in fact all platforms are the same - let's not ask what value you can bring the platform, first ask what you can bring value to this platform? Later, when working on the discovery, every time we tried very hard to create value for the platform, the platform will give us more. If I want to get my old extraordinary value from the platform, the result is that both sides are very uncomfortable. To fully understand the logic of this platform, we become a very fitting to the platform from the media, the platform is also growing support for our development. Lesson three: the risk of "a second product syndrome," "Luo Ji thinking" to do the first six months, we think they understand, you can quickly copy the experience to do another product. In fact, you'll find that it complexity far beyond your imagination, which includes human understanding, understanding of the product. "Luo Ji thinking" is actually a product, and the product opportune attention. Especially around people to build a product, it is really is a very hard thing. We are still quite stupid, we do not create a totally independent people's products. We do not do many things at once, but as many things in a little pondering. Lesson four: to be free, not tied "Luo Ji thinking" began as a star and a broker model. This mode is the industrial-age model, it has a lot of problems, is in fact tied to each other in the hope that the way a contract, there is a sense of insecurity of things in nature. Stars and brokers abandon each other very common phenomenon - if the star hard enough, the broker will be discarded; if the star too hard, will broker abandoned. To be honest, we have begun a new mode of cooperation. "Luo Ji thinking" have been talking about free association of free men. Only if we feel free when it is firmly connected to each other; if we do not feel free, there is no sense of security, linked to each other it will become very fragile. Lesson Five: delusion too do "Luo Ji thinking", the Wu (referring to Wu Sheng), Luo (Luo Zhenyu finger) with me, you will find three "most brain" will continue to pop too new ideas, like how we can be so kind, but in fact your human and material resources, allocate your resources, will determine how much you can do. I really think that we long ago delusion too much, too want something, the results you will find that is wrong. I have a particularly strong before the burst of anxiety, because I always feel we have to do a lot of things, when we do a lot of things, you are already beyond their ability, and that is wrong. We should return to the beginning of the heart, in the end user what are we? So recently we are doing subtraction, to remove these delusions, as far as possible to make their own peace of mind down. You have to know where the boundaries? Know only then given to know given talent Hoi An people can know that quiet, quiet to ponder later, after thinking that there is income. Summary: make a needle to pierce the sky stuff from business logic, we are to make a thing, you can do all the things against you, you can grow everything on one thing. "Luo Ji thinking" to do a needle to pierce the sky stuff, or lock on things. Entrepreneurs do not consciously pursue uncertainties, feel that they do things that have unlimited potential, but for investors, your business logic must be deterministic. When you have more possibilities, the more he going to ask you is most likely to achieve what? You find that the Internet appears to be very strange logic, such as Tencent do social product may not make money, it is something else to make money, but if it does not do the social thing, something else to earn money. We want a community, you ask this community should be doing it? I do not know. I think QQ would not know it to do today. Premature think commercial is actually delusion - they want to make money you earn is short-term money, the money is now. But it is still looking for a needle to pierce the day that thing, we still find that this process is very painful. Xi Cheng consulting, focused on providing e-commerce training and one on one counseling, consulting service providers, China's most landing electricity providers and training institutions, learn more, please search for "Xi Cheng" or micro-channel xicheng-edu! [IT Times] After the series Luo Zhenyu ever remember that analogy it: "Do not go when the shit hard, because it was installed in the mainframe what you want when U disk.?." Own information, do not install the system, ready to plug Stubbs, free collaboration. "This is our future." "Luo Ji thinking" have been talking about free association of free men, precisely because collaboration logical thinking is a problem, leading to the emergence of falling apart. Because too much freedom of association, there will be no sustainable cohesion. 

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