We now must have a similar idea, it is what the cat Taobao days, more and more difficult; finally pains, hollowed out head to earn a few corners, is also a little bit of Taobao Lynx from all eyesight and channels to smoking; you are from dawn to dusk, bother laborious notes the achievements of Ali's prosperity; but you pay and harvest, but a little sad. Xi Cheng consulting, focused on providing e-commerce training and one on one counseling, consulting service providers, China's most landing electricity providers and training institutions, learn more, please search for "Xi Cheng." Coincidentally, earlier this year, the data show that there are more than 6800 Lynx shop closed, and then Alibaba officially denied, but a group of related data show that 90 percent actually have hope Taobao business, "Amoy", the truth or not, we tacitly it. Habit dependence, dependence into inertia, then that is difficult to give up unable to stop, and only passively waiting to be squeezed; and it is dependent on the numerous you this, Ali became the dictates of the accumulation of confidence, so that they have a dogmatic imperious rights, and wanton exploitation of your capital; in fact, do not blame them, business is business, while avoiding disadvantages of it, that is to blame the ?? blame ourselves to blame, because it was all we asked for it ; and do not rush to refute, listen I told everyone Analysis; a, illegible nature and advantages of Taobao, Taobao was deified many people subconsciously feel that Taobao electricity supplier, the overwhelming focus and momentum, as well as compression almost a year consumer demand concentrated outbreak of exaggerated sales figures double eleven; and not let our worship ah. But its essence, is really just a large percentage of market share in the electronic business platform, Alipay advantage is attached a great deal of trust deal environment; I've seen more than once without relying on Taobao traffic, simply relying on outside their own drainage station using C store auction transformation stories; I Taobao whole rally and marketing campaigns really admire; we are most concerned about Taobao, Taobao want, it is estimated that since saw listened too much life everywhere Taobao entrepreneurial success stories ; and Ma often occupied the attention of the major news headlines campaign, as well as an attractive environment early Taobao. Ever since, we thoroughly convinced, and thus, keep our noses, along Taobao planned route, Yiqijuechen one way to black, or eggs put a few baskets of truth, do not want platitudes; if Your focus is on building your own brand, with their old customers accumulated precipitation, Taobao embarrass your only traffic you do not eat relied on, that is the real masters emancipated people. Second, illegible essence of marketing, you think of marketing, but the rules Taobao platform for in-depth study and do Taobao these years, more and feel their thinking have been fixed, crucified; himself several times late at night reflection, only to find that a lot of good marketing ideas, how drainage, how clever sales and so on, it is natural to consider the rules of Taobao, and thus, it is natural in the subconscious was whether out. Today, the focus began to return to grass-roots owners, this feeling is more obvious; if the diamond exhibition, Taobao passenger train, then a little bit of marketing operations; and other like poly cost-effective, platform events, product promotions settings, etc., it is entirely Taobao the rules. You have to admit that you have in the habit of accepting and passive learning rules of Taobao; and this rule only Taobao this platform, you can only think and learn Taobao service, so you can more trap the trap, so stop. The essence of marketing is actually very simple, is the product packaging sales to people who need them, while Taobao was added on top of at least 70% of rule constraints. Here, I would like to say to the danger, everyone's youthful energy and time are limited, your limited time and energy of youth all around Taobao rules and regulations that rule, once Taobao Xiecai or environmental requirements you have to It's time to leave is when you break dishes; why did Taobao unilaterally raise fees cat what day, a lot of people for many years in Taobao, Taobao headquarters in Hangzhou cry day Ma Lei this is the reason to go to the parade?. We may not know a lot of Taobao small manager of Zhejiang, done a few years Taobao; work experience experience dealing with people completely out of touch; traffic is squeezed dry, and was forced to go to work, that actually are being blocked. Do not think that the electricity supplier practitioners, all right, you will; those in other network marketing companies, not worth a dime; then you pay and treatment of interns and just out of school, then you really embarrassing a. Third, the nature of business illegible, capital chain is broken, lean more customers trust more, layers of derivative business can outsource to a series of small seller services, the huge flow of large advertising buy, business is nothing wrong thing, you need me for, but in this business normally do a lot of the Lynx shop, Crown stores, the daily cost of drilling a variety of buses and other expenses are afraid to stop;? a stop off in sales at least several times; this is the health of the brand to build it here? healthy sales it? Obviously not. Many local subway Bai Taner, with the Lynx Taobao it does, in fact, the essence is the same, are retail. They do not rely on the need to buy traffic, as long as you taste good food, inexpensive products as long as you will quickly accumulate repeat customers every day to go from here, you feel something, you naturally towards the nearby stall to go. You need to do, just good products, good service, good user experience; and this may in Taobao do if there is no other way, it is in court death?. Why? Taobao interests caused a large part of the income of Ali, that these advertising expenses; although it advocates what brand you do, do what the customer accumulation, CRM or something, but in fact really hope you accumulate no brand, no Any customer accumulation. Only in this way, you will need the same with drug harm than paid traffic; traffic needs a steady flow of new customers; of course Ali will have a steady stream of income. But what business is essentially saying that white is accumulated;? Or take Bai Taner, for example, if there is no accumulation of new stall you and what is the difference, the flow of people to and from the subway, still unfamiliar to you, you still spend a lot of time energy costs, the initial confidence to win. I like to make friends to chat, also on the pine Jiuting before when, in the subway selling grilled gluten know a Bai Taner, who sold baked gluten winter and spring, summer and sell Liangpi 91-year boy, children are 1 year old the playing of the great, do one day to play one day, on this, the monthly net profits to more than 8K. Later, he developed into a subway Jiuting out him, his uncle one, there is other relatives, are selling baked gluten, but the location is not the same, they are accounted for the top three sections of the subway after that road. In his words called Elam, with our words called closure, with Mayu's words cut Hu. He did not understand what network marketing, but for business, I admire him, he often told me that I envy those who work in offices, I am ashamed smile, he did not say much. Four: Operations team contradictory, not a ship taken the Pacific how? In Today, the company wants to please people like your uncle come back to help the same. But gentlemen came, perhaps not harmonious atmosphere, conflict of interests, are paralyzed whole electricity provider sector, so the team's operations boss, and if not, then go to the problem, but very much to it! 1. Team contradictions out, naturally there is a problem of communication, communication is a problem, naturally shops are slowly sinking! 2. contend interests, royalties Dian subsidies boss in and so on. A World So, what people have, so jealous of the people are still very much. 3. The division of labor is not the details, I always feel more than you do, and why you can do less than I do? 4. convey negative energy, always say where where this company is not good! If more than one person or several of these types of things, I suggest, immediately dismissed it! Would rather not have the will, we must keep this country! A good director of operations, can help you manage a whole shop! Even doing the entity, the hotel took a metaphor. A good hotel manager, able to give you good training staff every day, playing with blood, management tools is endless. Important that good operating officer, will always stand by your point of view to think about things, such employees with management, but also can be luck ah! Five: people believe, others dare. Are you still standing hovering! As the saying goes: Think every night thousands of miles, up and back the same route during the day! This is most of the ideas, even if I sometimes inadvertently will come this way! Others dare to invest and dare promotion, why are you afraid? World is very fair, you want to pay in order to have a harvest. You do not learn simply a dead end, you do not dare to dare to attempt innovation is a dead end! You see me, I do not see Hello! Who better? Who dare to promote innovation is the best, because he will not make detours! What is the success of the road? Who do not know, however: when you realize that you are not taking a detour, at least be able to prove that you are already on the road of success! Six: focus on real product supply chain, focusing on brand Dian quality, is the real need to go the way! ! For everyone to talk, a very simple truth, but you have forgotten: from 2006 to 2008, Taobao as long as you can sell the product, because the competition is not, not many products! 2008-2010, as long as know scalper, one hundred dozens of daily brush, can the real deal! 2010-2013, a real understanding of Taobao Lynx backstage technical operations procedure, you can make money! However, since 2014-2015, we have forgotten! All detours, what is it really the route, scalping? Wrong. Technology? Also wrong. There are products on the list? Also wrong. So far, more technology more operators have been transparent, the product is very much, as long as there is something Taobao Lynx are sold, that what is, is the real need to pay attention to it? Is the product supply chain! A bad product, even if there are sales, return rates more shops will hang! A bad product, customer price competition is not enough to fight. A bad product, the profit is too small, even the promotion costs are afraid to do, or the promotion of words are losing money! A bad product, even if you how to do the conversion rate will be very low! Everyday shops have a lot of traffic coming from a single product, that is not converted? Your copy Promotions Dian Dian Dian customer price details page are doing very well, but the flow of visitors to come in, that has not converted, you still continue to make changes of a single product, but do not increase the conversion! So what is it you need to consider? Are you considering this baby is there a problem of their own: 1. Baby season it? 2. baby trend to keep it? 3. Where is the baby better than others? The comparison with the competition, you have nothing more than his advantage? These are going to be considered, not persistent, and sometimes change product, may be the best choice! Summary: Having said that, we are not desperate to Taobao, but the correct use Taobao value; back is definitely the whole network marketing, integrated marketing era, only one platform dependent, it is absolutely not prepared; we do not say empty We understand, in fact, take advantage of each platform, do our own sales; good product supply chain, so that their shops look; truly understand the focus on Taobao should do! 

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